Deliver the Right Message at the Right Time
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Keep Attendees Informed with Event App Notifications

Push Notifications
Push notifications deliver critical updates directly to attendees’ lock screens and inside the app. These messages appear at the top of the home screen and remain accessible for future reference, ensuring that essential announcements are never missed.Event marketers can segment notifications by attendee type, custom tags, or session enrollment. For events using Sidekick, these push alerts can also be influenced by AI powered attendee interests, schedule gaps, or nearby recommendations to keep attendees informed at the key moments.
Push notifications in the app are ideal for:
- Schedule changes
- Room updates
- Speaker announcements
- Urgent event wide alerts
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Newsfeed Notifications
Newsfeed notifications are another great way to inform attendees without interrupting their experience. These are perfect for less urgent reminders and reminding attendees about activations, happy hours, directing attendees to sponsor booths, and more. These appear within your event app’s notification center, marked by a red dot on the bell icon, allowing attendees to check them when they choose.You can segment Newsfeed updates by attendee type or tags. When paired with Sidekick, these notifications can also appear alongside AI generated suggestions that help attendees discover sessions, sponsors, speakers, or peers aligned with their interests.
Event organizers can utilize newsfeed notifications for:
- Reminders
- Daily briefings
- Sponsor spotlights
- New content availability

In App Notifications
In app notifications function like digital billboards across your mobile event app’s home screen. They can include:
- Full screen images
- Clickable calls to action
- Easily dismissible messages
These are especially effective for promoting featured sessions, sponsor activations, or other experiences throughout the event.With Sidekick’s card based recommendation engine, your in app notifications can also be complemented by dynamically generated cards that surface personalized suggestions based on attendee behavior, AI derived interest tags, and real time movement throughout the event.
In app notifications are perfect for:
- Featured sessions
- Expo hall highlights
- Maps or wayfinding prompts
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Go Beyond Basic Notification Features with Sidekick

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