Every Event Hero Needs a Sidekick

Sidekick is Amego’s intelligent event companion built right into the event mobile app. Powered by next-generation AI, Sidekick delivers smarter schedules, personalized networking, and real-time recommendations.

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The First-Of-Its-Kind Native AI Event Companion

Sidekick turns the event mobile app your attendees already know and love into their dynamic AI-powered best friend.

What makes Sidekick unique:
  • An event schedule builder that fills itself based on attendee interests
  • Personalized content streams, not generic agendas
  • AI matchmaking that connects attendees with people, content, and sponsors they actually care about
  • Wayfinding and location-aware alerts that guide attendees through the event space
  • A platform that learns and adapts in real time as attendees explore and engage

Instead of scrolling endlessly through sessions, maps, and sponsor lists, Sidekick does the work for them. Sidekick's AI-infused feed surfaces what matters most in the moment by building personalized agendas, guiding attendees with wayfinding and location-aware nudges, and matching them with the right people, sessions, and sponsors. The result is higher attendee engagement and a smoother flow for event organizers that feels tailored at scale.

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How it Works

Sidekick is powered by agentic AI, which means it acts in the moment, guiding attendees throughout their event experience.

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Sidekick Now

Attendees get just-in-time nudges to head to their next session, explore a recommended sponsor, or connect with a new peer.

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Sidekick Here

Paired with Crowd Connected beacon technology, Sidekick delivers location-based alerts such as demos, sponsors, or networking opportunities within steps of where the attendee is.

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Sidekick Orchestrate

Sidekick gets familiar with attendee’s entire journey and identifies gaps in schedules to fill with suggested activities ensuring popular sessions or surprise experiences are never missed.

This is AI in event apps at its finest — anticipating attendee needs rather than waiting for searches.

Custom Cards That Bring Your Event to Life

Sidekick organizes content into dynamic, interactive cards that use AI to prioritize touchpoints that keep your event in motion.

Cards appear as scheduled content, scheduled highlights, and on-demand. They can also live on the event app home screen to put important content front and center.

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Smarter Networking, Smarter Data

Events thrive on connections, and Sidekick is designed to make them easier and more meaningful.

  • AI-Powered Recommendations match attendees to sessions, sponsors, and peers to make the most of their experience.
  • Interest Tagging tracks attendee interests and behaviors during the event for smarter recommendations.
  • Profile Enhancement that enriches attendee profiles with AI tags that can later fuel lead scoring, sponsor insights, data transferred to integrated CRMs.

Organizers walk away from the event with data-rich insights that show what attendees were interested in for more effective follow-up and attendees leave with an experience that was tailored to their interests with fewer missed opportunities.

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Adopting AI is hard. Amego makes it easy.

Personalization at scale

Deliver unique experiences to every attendee without adding workload for the events team.

Increased session and sponsor engagement

Sidekick fills agendas, drives booth traffic, and increases sponsor visibility in the app.

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Better event flow

AI-powered recommendations help smoothe out bottlenecks and keeps attendees moving throughout the event.

Data that matters

Export AI-enriched attendee profiles, complete with lead scores and CRM-ready insights.

Smarter Experiences for Everyone

Attendees, organizers, and sponsors all face the same problem: information overload, static tools, and limited time. Sidekick solves these challenges by acting as a real-time guide inside your event app.

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For Attendees

  • Smart nudges help attendees fill schedule gaps and discover sessions and activities tailored to their interests
  • AI matchmaking connects peers to spark meaningful networking
  • A dynamic, beautifully designed app interface makes the experience intuitive, engaging, and enjoyable
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For Event Marketers

  • Attendee guidance that frees up staff  and allows the team to focus on delivering an exceptional event
  • Real-time analytics on engagement
  • A fully branded, cutting-edge mobile experience that reflects your brand as a leader in event technology
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For Sponsors

  • AI-powered profiles connect sponsors with their ideal audience
  • Dedicated sponsor cards and carousels increase visibility
  • Just-in-time nudges drive booth traffic and engagement

Built for Flexibility

Not every event needs AI and that’s okay! Amego gives event organizers the flexibility to choose.

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Classic Amego App

Deliver a trusted event mobile app experience with the features your attendees expect: agenda building, networking, gamification, custom branding, and more.

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Sidekick App

Unlock a dynamic, AI-powered companion that levels-up the digital experience by personalizing agendas, guiding attendees in real time, and providing deeper insights for organizers and sponsors.

Because Sidekick is an add-on, you get to decide when, where, and how to use it. Attendees can also switch seamlessly between the classic navigation and the Sidekick feed, so no one is forced into a new experience before they’re ready.

Why Event Leaders Are Choosing Sidekick.

  • Always on: Because Sidekick is native to the Amego app, attendees can still access key features offline. Competitor tools that embed web AI stop working when networks lag.
  • Native to Amego: Not a standalone add-on, but fully integrated into Amego's event mobile app
  • Proactive, not reactive: Delivers nudges and recommendations in real time, not static lists or chatbot responses
  • Customizable AI: Use Amego’s native AI or BYOLLM (bring your own LLM) for maximum flexibility
  • More than matchmaking: Sidekick doesn’t stop at AI matchmaking, it builds agendas, drives sponsor discovery, and keeps attendees engaged with just-in-time alerts and contextual recommendations for content, people, activations, and more
  • AI made simple: Event marketers don’t need to be AI experts. Sidekick intuitively delivers the power of AI tools, so teams can focus on delivering successful events, over technical complexity.
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Testimonials

Don’t take our word for it. See what our customers say.

"A Must-Have Event App!"

"We use Amego at all of our events and it's consistently reliable and easy to use. It scales well for various event sizes and includes great features like live chat, meeting scheduling, and gamification. Navigation is smooth, and integration with EMS platforms like Swoogo makes setup simple. The support team is patient, responsive, and reliable. Highly recommend!

G2 Reviewer

"The app was AMAZING"

“I want to send a BIG thank you from the client and Linder team! The app was AMAZING and a big part of the success of the program! You all were also so lovely to work with and I appreciate all the troubleshooting and help you provided!”

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Daniela Gomes
Event Coordinator at Linder

"A powerful event platform with deep customization"

"Amego stands out with its advanced customization options, allowing event organizers to tailor the experience to their needs. The platform seamlessly integrates with multiple event management systems, making it easy to sync data across tools. Gamification features enhance attendee engagement, and visibility rules ensure the right content reaches the right audience. The ability to configure session visibility and networking options adds another layer of personalization, making it ideal for complex event setups."

G2 Reviewer

"Amego has a modern user interface that our attendees love."

"We’ve seen a significant increase in attendee interaction and feedback. The deep integration with Swoogo ensures seamless data flow without manual intervention. We are now expanding from several large global events to rolling it out across a wide range of events.”

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Josh Shepherd
Head of Event Technology at Atlassian

"Everything ran smoothly"

"Amego’s dedication and support in ensuring everything ran smoothly made a significant difference. From the initial planning to the final execution, their professionalism and expertise were evident, and I truly appreciate their commitment to making our event a success."

Sheryn Chan
Sheryn Chan
Field Marketing Manager at Nutanix

"Amego has a modern user interface that our attendees love."

"We’ve seen a significant increase in attendee interaction and feedback. The deep integration with Swoogo ensures seamless data flow without manual intervention. We are now expanding from several large global events to rolling it out across a wide range of events.”

Josh Shepherd testimonial headshot
Josh Shepherd
Head of Event Technology at Atlassian

"The mobile app has exceeded our expectations"

“We are thrilled with Amego! The mobile app has exceeded our expectations, elevated our events to an entirely new level of engagement and success. The collaborative relationship we've built with Amego has been instrumental in this achievement, and we look forward to continuing our partnership”

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Gen Hall
Sr. Manager, Global Events at Palo Alto Networks

"Top notch Event App"

"Amego was created by event profs and you can see and feel that all over. The App is easy to use, full of the right features really needed and it simply works! Their tech support is great as well."

G2 Reviewer

"Everything ran smoothly"

"Amego’s dedication and support in ensuring everything ran smoothly made a significant difference. From the initial planning to the final execution, their professionalism and expertise were evident, and I truly appreciate their commitment to making our event a success."

Sheryn Chan
Sheryn Chan
Field Marketing Manager at Nutanix

"The mobile app has exceeded our expectations"

“We are thrilled with Amego! The mobile app has exceeded our expectations, elevated our events to an entirely new level of engagement and success. The collaborative relationship we've built with Amego has been instrumental in this achievement, and we look forward to continuing our partnership”

Amego testimonial headshot
Gen Hall
Sr. Manager, Global Events at Palo Alto Networks

"Amego has a modern user interface that our attendees love."

"We’ve seen a significant increase in attendee interaction and feedback. The deep integration with Swoogo ensures seamless data flow without manual intervention. We are now expanding from several large global events to rolling it out across a wide range of events.”

Josh Shepherd testimonial headshot
Josh Shepherd
Head of Event Technology at Atlassian

"The app was AMAZING"

“I want to send a BIG thank you from the client and Linder team! The app was AMAZING and a big part of the success of the program! You all were also so lovely to work with and I appreciate all the troubleshooting and help you provided!”

Daniela testimonial headshot
Daniela Gomes
Event Coordinator at Linder

G2 users recommend Amego

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FAQS

Frequently asked questions about Amego’s Sidekick

How is Sidekick different from other AI event tools?

Most AI copilots are reactive and only answer questions. Sidekick is proactive. It delivers real-time recommendations, dynamic agendas, and location-aware alerts that follows attendees throughout the event and keeps them engaged.

Because Sidekick is fully native to Amego’s event platform, it works even when networks are unreliable.

Sidekick also does far more than just AI matchmaking like other AI tools by powering wayfinding, driving sponsor discovery based on location and interests, and guiding attendees with contextual recommendations.

Can Sidekick integrate with our own AI technology?

Yes. You can use Amego’s AI or plug in your own preferred large language model. This gives you flexibility, control, and alignment with your internal AI strategy and protocols.

How does Sidekick improve the attendee experience?

Sidekick builds personalized agendas, recommends sessions and sponsors, offers smarter networking suggestions, and provides location-specific nudges to guide attendees through the venue. It reduces information overload and helps attendees make the most of their time.


What benefits does Sidekick provide for event organizers?

Event teams can scale personalization without adding extra work or staff. Sidekick automates attendee guidance, improves event flow, and delivers engagement analytics that prove return.

This positions your event brand as an innovator, not just another conference with an app.

How does Sidekick help sponsors get more ROI?

Sponsor profile cards and location-driven nudges drive qualified booth traffic. Engagement insights show how attendees interacted with sponsors, making it easy to prove ROI and even adds opportunities for event sponsorship teams to monetize premium placements.

What kinds of cards can Sidekick showcase?

Sidekick cards are highly flexible. They can highlight everything from sessions, speakers, and sponsor booths and even food options nearby. This gives experiential marketers and event organizers endless possibilities to engage attendees in creative, contextual ways.

How can event organizers and sponsorship teams use Sidekick to generate revenue?

Sidekick opens new monetization opportunities by allowing sponsors to appear in contextual cards, proximity alerts, and attendee feeds. Organizers can sell premium placements, spotlight campaigns, and provide detailed engagement analytics that prove value to sponsors.

Can I use the Amego app without Sidekick?

Yes. Sidekick is a flexible add-on to the Amego event app. Event organizers can choose to use the classic Amego app on its own or enhance it with Sidekick’s AI-powered features. Attendees can also switch seamlessly between the classic app and the Sidekick powered app, so no one is forced into an experience they don't want.Reply

Give your attendees the event companion they deserve.

Sidekick brings intelligence, guidance, and personalization in the palm of every conference attendee.

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